Zodee live on Baynote Recommendations
30th November, 2010
Leading Australian Online Retailer Zodee.com.au Turns to Baynote
and StoneBridge Systems to Optimize Conversions
Adaptive Recommendations Increase Average Order Value by 18 Percent, Allow Merchandisers
to Respond to Customer Needs in Real-time
San Jose, Calif. and North Sydney Australia, Nov 30th, 2010 — Baynote, a leader in personalization and digital marketing optimization, and StoneBridge Systems an Australian based partner today announced that Zodee.com.au, Australia's leading online retailer for women’s designer lingerie and swimwear, is live with Baynote’s Adaptive Web Suite for eCommerce and is already achieving an increase in average order value (AOV) of 18 percent through its use of Adaptive Recommendations. By adapting the digital experience in real-time, Zodee shoppers are being shown the right products at the right time even if they have never shopped there before.
“We like how Baynote shows our shoppers products that suit their immediate needs,” said Simon Pallister, managing director at Zodee.com.au. “Baynote increases our conversion rate, is giving us immediate returns and paying back our investment in a few short months. It also integrates with our chosen email marketing product which will allow us to offer add-on recommendations at another customer touch point. This is a real benefit to us.”
Zodee will use Baynote’s Adaptive eMail to easily include product recommendations in its promotional campaigns as well as retargeting and cart abandonment emails. For example, Zodee is able to recommend accessory products that other like minded shoppers also found useful, in product purchase confirmation emails. What is offered in emails is updated in real-time based on product availability and current onsite behavior. The Adaptive Web Suite gives Zodee complete merchandizing control, balancing community-driven recommendations with merchandising and business objectives. It also allows merchandisers to decide which products to promote and which ones to exclude by pinning, magnifying or blacklisting products for both email campaigns and onsite product recommendations.
“Having seen the results of other implementations, we knew that Baynote would enable Zodee to offer an adaptive digital experience that always engages the customer,” said Peter Murphy, director of sales at StoneBridge Systems. “The Baynote eCommerce solution makes it easier for shoppers to discover the most useful products and content based on engagement patterns of like-minded customers. This approach is proven to significantly increase conversion rates, resulting in improved sales and profitability.”
About Baynote
Baynote provides personalization and digital marketing optimization solutions that power the adaptive web, an emerging standard in customer experience that is always personal, relevant and convenient. By observing engagement patterns among like-minded individuals to understand user intent, the Baynote Adaptive Web Suite™ automatically optimizes and adapts the online experience, leading to increased conversions, revenue and loyalty. Baynote’s customers include: Dell, Expedia, Intuit, Motorola, Symantec, Urban Outfitters and VEVO. The company is based in San Jose, Calif. with additional offices in the U.K. and Germany. For more information, please visit www.baynote.com.
About StoneBridge Systems
StoneBridge Systems is an Australian owned and operated specialist in Enterprise Content Management Systems, using Best of Class products and expertise to enable organizations to optimize their content and web commerce systems for increased revenue and productivity. Please visit www.stonebridgesystems.com.au for more information.
About Zodee.com.au
Zodee aims to provide the largest selection of high quality Lingerie, Swimwear, Maternity Wear, Kidswear and other apparel at competitive prices and for the convenience of our customers. We currently stock over 200 top quality brands from Australia and the rest of the world. Online since 1997, we have a wealth of experience in providing a world-class customer service to our customers globally. Zodee.com.au is a purely online retailer with no offline interest. We are dedicated to our online customers providing fast and efficient help when it is needed. We carry a large range of products to cater for all shapes, sizes and tastes.For a full list of the products available, please visit www.zodee.com.au
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